Business Analytics is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes the topic accessible to a broader audience

Business Analytics is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes the topic accessible to a broader audience

Learn to develop a taxonomy of data analytic problem-solving strategies based on types of data, volume of data, and the nature of the business decision-making context that can serve you for the long term in your field of practice.

Learn to identify business (functional) area gaps that can benefit from data-driven decision making, identify various stakeholders for a data analytic problem-solving approach, and develop a template for stakeholder interactions.

Learn to combine business domain knowledge from decision makers with detailed steps that coordinate with the data analytics life cycle